10:00–10:45 EDT
Navigating Opportunities and Risks: A Responsible Approach to People Analytics
Aizhan Tursunbayeva
People Analytics is a rapidly developing field that leverages digital innovation to gather and analyze data related to employees, teams, and the broader workforce, ultimately enhancing organizational intelligence. Nonetheless, this domain brings forth a fresh set of ethical, managerial, and societal quandaries. With the increasing public awareness of data risks and the implementation of stricter privacy regulations, organizations must address these concerns to avoid severe economic and reputational repercussions. Consequently, it is vital to strike a balance between the pursuit of innovation and the fulfillment of ethical obligations. This presentation seeks to examine the opportunities and ethical challenges associated with People Analytics, while also proposing a framework for integrating ethical strategies and practices within organizations.